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omnichannel

Omnichannel Retail: Delivering on Customer Expectations

Over the last 50 years, digital technology is no doubt the biggest game changer in retail industry, which leads to the evolution of multi-channel retailing, as also known as Omnichannel Retail.

This transformation creates a huge opportunity for merchants to reach their potential customer as well as enhance shopping experience.

In this whitepaper: Omnichannel Retail: Delivering on Customer Expectations you will find out:

  • Digital technology as the most powerful disruption in retail industry
  • What is omnichannel retailing?
  • What traditional retailers must do to compete in this environment?
  • The future of shopping

Omnichannel retailing is not optional."
                                          Darrell Rigby

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Omnichannel Retail: Delivering on Customer Expectations