EMBRACING OMNICHANNEL - HOW BRICK & MORTAR RETAILERS STAY RELEVANT IN THE DIGITAL AGE
E-commerce can be seen as "a buzz trend" in the retail industry. There are many perceptions assert that this new trend will cause the damage for the traditional retail chain. However, physical stores still have their own solid place in the market. Specifically, online retail is projected to account for only 8.8% of global retail sales by 2018.
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What is the key that leads to the success of traditional Retail chains in the Digital Age?
The answer is "OMNICHANNEL".
This white paper provides meaningful insights of why traditional retailers should embrace omnichannel, and how they can utilise it to stay ahead of their competitors by answering following questions:
1. Why must retail chains embrace omnichannel?
2. What are the common omnichannel strategies used by big-name brands?
3. How does omnichannel transform the retail industry?
4. What do retailers need to do to lay the foundation for omnichannel?
You can download the Whitepaper now by filling out the form on your right.