HCM City – March 6^th 2013 – TRG, one of Vietnam’s leading technology providers, originally brought Citrix virtualisation software to the country. TRG is proud to continue its partnership with Citrix as a Silver Solution Advisor. Our membership renewal to the Citrix Partner Network marks a 14-year journey with the world’s top virtualisation and enterprise mobility solutions vendor.

As discussed in our previous “5 steps to customer value management” part 1 and part 2 articles, the customer management cycle is a closed-loop process as follows:

Just a quick reminder, in our previous blog entry, we have discussed about step 1 and 2 of the 5 steps. In this article, we continue to talk about the remaining steps that complete this circle of customer value management.

Customer relationship management has become a central focus to all organisations. Nowadays, companies have gradually recognised the significant costs caused by losing a customer and have worked hard to better understand, measure, manage, and improve customer retention. A study suggests that “for each existing customer that left, the company needed to bring in 1.2 new customers at an approximately 20 percent lower price to replace the lost revenue, and two to three new customers to replace the lost margin“ (Karl Stark and Bill Stewart in “The Hidden Costs of Customer Attrition”). To help companies address customer value creation issues, this article provides a systematic approach to set up a customer value management cycle.

It is that time of the year again when keen retailers, from top level managers to single store operators, gather for the flagship retail event by National Retail Federation (NRF) in New York. From Jan 13 - 15, visit Retail Pro in booth #769 of EXPO Level 1 and see for yourself why best global brands trust it for their operations.

Though these strategies inevitably evolve along with technology, companies can easily become locked into systems that are unable to adapt as the business changes and grows. Financial management technology strategies can be classified into the three broad categories.

Though these strategies inevitably evolve along with technology, companies can easily become locked into systems that are unable to adapt as the business changes and grows. Financial management technology strategies can be classified into the three broad categories.