CGMA Tool - How To Develop A Strategy Map

Strategy maps can be, and often are, used as standalone tools that organisations employ to develop, understand and convey their strategic story. To maximise their value, however, they need to be seen and used as core building blocks in an aligned strategy initiative.

There are 6 steps of strategy mapping:

Step 1: Specify an overriding objective

Step 2: Choose the value proposition

Step 3: Choose the financial strategies

Step 4: Choose the customer strategies

Step 5: Execute through the internal perspective strategies

Step 6: Plan the learning and growth strategies

To learn more about this effective tool, download the full white paper “CGMA Tool – How to develop a strategy map” with examples, tables and charts