WHITE PAPER

Balancing Guest Delight and Revenue Management in the Hospitality Industry

Personalised services versus revenue management, which is more crucial for a hotel's success? This is a question that has sparked considerable debate among industry professionals.

 
Balancing guest delight and revenue management in the hospitality industry

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The nature of guest delight

Guest delight in the hospitality industry goes beyond mere satisfaction and it certainly is not static

Strategic approaches

Effective revenue management starts with having the right data, from local market conditions to competitor rates, etc.

Tracking the right indicators

Managing the delicate equilibrium between guest satisfaction and revenue maximisation involves monitoring meaningful and relevant indicators.

The role of technology

Avoid the guessing games, leverage technology to balance guest satisfaction and revenue growth

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