---
title: WP_P2_Addressing strategy management and the balanced scorecard (part 2)
description: Addressing strategy management and the balanced scorecard
---

### Addressing strategy management and the balanced scorecard (part 2)

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# Addressing strategy management and the balanced scorecard (part 2)

To gain a competitive advantage and increase business resilience, companies need to bridge the gap between strategy and execution, the task that requires serious dedication from everyone in an organisation. There are four factors of an effective strategy and execution alignment, from conveying what corporate goals really mean to identifying how they should be achieved:

- Corporate goal clarification
- Process alignment
- Measuring and monitoring
- Integration and communication

Download the second part of the white paper **“Addressing strategy management and the balanced scorecard”** to have a sneak peek into scorecards.

### Download "Addressing strategy management and the balanced scorecard (part 2)"

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