AMCHAM NETWORKING NIGHT: RETAILS UPDATING
Date/ Time
Date: 23/04/2015
Time: 6:00 pm - 8:30 pm
Location
Newworld Saigon Hotel, 76 Le Lai, District 1, HCM
Description
Vietnam Retail Real Estate Market Update – Q1 2015
Details of activity in one of the world’s most appealing retail markets, including retail spending, new entrants, rents and leasing and development activity in the first quarter of 2015
APAC Consumer Survey – Vietnam: How we like shopping
In August 2014, CBRE conducted its first ever consumer survey, interviewing 11,000 consumers in 11 major cities across Asia Pacific to discover where and how they shop for non-food items such as clothing, shoes, accessories, skin care products and electronics goods – particularly in relation to their changing behaviour and expectations of different types of shopping destinations. Vietnam was included in the survey with a total of 1,000 respondents from 18 to 64 years old, splitting equally between Hanoi and HCMC. This report presents initial findings from the survey comparing Vietnam to the region.
Topics covered include:
- How consumers value the improvement of shopping centres
- What makes a shopping centre/high-street attractive
- How do shoppers reach their destination
- How do consumers see the interaction between ONLINE
Global: How do brands create global impact through digital assets, and establish the inroads to new frontiers
Key points: Case studies & analysis
- How retailers with a global or cross-region footprint approach digital assets when it comes to sales and marketing of their brand and products.
- How they build compelling and enduring stories that customers buy into and how they translate that into sales.
Cost
- Amcham member: VND 650,000
- Non-Amcham memeber: VND 800,000
Special offer: The fee for Amcham member will be applied for ANY registration from TRG International
Speakers
 |
Mr. Rick Yvanovich FCMA CGMA FCPA MSc., Founder and CEO, TRG International |
 |
Mr. Richard Leech
Executive Director of Retail Services, CBRE Southeast Asia and Executive Director of CBRE Vietnam |
Note: Reservations/cancellations must be received by 24 hours before the event, and must be made on-line, by email, or by fax. We are unable to accept reservations/cancellations by telephone.