Many HR managers miss the mark when it comes to highlighting the true cost of bad hires to their executives. This oversight means they lose a crucial opportunity to showcase the strategic value that HR brings to the organisation.
In the world of HR metrics, cost per hire (CPH) reigns supreme. It’s a tangible figure, easily calculated and compared. But while HR teams are busy crunching numbers on recruitment expenses, a far more significant cost is often overlooked – the cost of a bad hire.
It’s a metric that's harder to quantify, yet its impact can be devastating. While CPH is a rear-view mirror metric, focusing on the past, the cost of a bad hire is a crystal ball, predicting potential future losses.
It's time for HR to go beyond the numbers and tell the whole story. The cost of a bad hire is a story that needs to be told.
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According to Glassdoor, the average cost of hiring a new employee in the U.S. is approximately $4,000. While this is a considerable expense, the potential costs of a bad hire far outweigh the initial recruitment outlay.
The financial implications of a bad hire extend far beyond the initial recruitment costs. Consider the following:
Depending on the position’s seniority, the total cost of a bad hire can range from 30% to over 150% of the employee's annual salary.
A Harris study underscores this point: 41% of employers reported bad hire costs exceeding $25,000, with 25% surpassing $50,000. These figures highlight the critical importance of making sound hiring decisions.
While there is growing awareness of the costs associated with bad hires, there's still room for improvement in how HR managers communicate this to executives.
There are several reasons behind this communication gap:
To effectively communicate the costs of bad hires to executives, HR managers should adopt a strategic approach that combines data, storytelling, and alignment with business objectives.
Here are some key strategies:
Unlike CPH, the cost of a bad hire is challenging to quantify precisely. Many of the impacts are intangible, such as damage to company culture or loss of employee morale. However, that doesn’t mean it should be ignored.
While exact figures might be elusive, use available data to estimate the potential impact. Even a rough estimate can be a powerful tool for demonstrating the financial implications to executive teams.
You should consider estimating the financial impact of a bad hire on team productivity, project delays, and missed opportunities.
You can also try quantifying the impact of poor employee performance on customer satisfaction, retention, and revenue.
Data visualisation can help drive your points home. Use charts, graphs, and infographics to present complex data in a clear and understandable format.
Real-life examples of bad hires and their consequences can be more impactful than numbers alone.
You can use these tactics to make compelling stories about the costs of bad hires:
There's no stronger business case than one that aligns perfectly with your organisation's strategic objectives. You can do so with these tactics:
The cost of a bad hire is a hidden expense that can significantly impact a company's bottom line. While it may be challenging to quantify precisely, its impact is undeniable. By shifting the focus from cost per hire to the cost of a bad hire and effectively communicating this metric to executives, HR can demonstrate its strategic value and secure the support needed to invest in a robust hiring process that delivers long-term value.
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