--- title: TRG Blog | Anastasia Koptsyukh description: Anastasia's professional journey began in shiny Barcelona. Very quickly she understood her passion for business and specifically marketing. Anastasia gained her major marketing experience as CMO at Psious VR, a Barcelona based Tech start-up. She also worked closely with Ogilvy. Soon after, Anastasia decided to explore Asia and moved to Vietnam. What started as a few months trip, soon extended into a year-long journey and eventually into her own business venture that she calls Totbrand. Anastasia is also helping TRG International grow its Digital Advisory business and acts as VP of Marketing at TRG. --- [![trg logo](https://d1cavipgdpnjin.cloudfront.net/wp-content/uploads/2022/05/cropped-icon-1.png)](https://www.trginternational.com/) Helping you and your business shine  [![English flag](https://blog.trginternational.com/hubfs/images/en-flag.jpg "en-flag") English   ](https://blog.trginternational.com/) [![Vietnamese flag](https://blog.trginternational.com/hubfs/images/vi1.jpg "vi1") Vietnamese ](https://blog.trginternational.com/vi) - [Home](https://blog.trginternational.com/) - [Solutions](https://www.trginternational.com/solutions/) - [Industries](https://www.trginternational.com/industries/) - [Resources](https://www.trginternational.com/resources/) - [Events](https://www.trginternational.com/events/list/) - [About us](https://www.trginternational.com/about-us/overview/) - [Careers](https://careers.trginternational.com/) - [![English Flag](https://blog.trginternational.com/hubfs/images/en-flag.jpg "en-flag")](https://blog.trginternational.com/) - [![Vietnamese Flag](https://blog.trginternational.com/hubfs/images/vi1.jpg "vi1")](https://blog.trginternational.com/vi) [☰](https://blog.trginternational.com/author/anastasia-koptsyukh#) [Get SunSystems Help →](https://www.trginternational.com/it/what-we-do/infor-sunsystems/get-sunsystems-help/) # Recent TRG blog posts ## Anastasia Koptsyukh Anastasia's professional journey began in shiny Barcelona. Very quickly she understood her passion for business and specifically marketing. Anastasia gained her major marketing experience as CMO at Psious VR, a Barcelona based Tech start-up. She also worked closely with Ogilvy. Soon after, Anastasia decided to explore Asia and moved to Vietnam. What started as a few months trip, soon extended into a year-long journey and eventually into her own business venture that she calls Totbrand. Anastasia is also helping TRG International grow its Digital Advisory business and acts as VP of Marketing at TRG. # Recent TRG Blog Posts ## [Inbound Marketing For Law Firms, Where To Start?](https://blog.trginternational.com/inbound-marketing-law-firms) Posted by [Anastasia Koptsyukh](https://blog.trginternational.com/author/anastasia-koptsyukh) on Mon, Dec 25, 2023 - [Tweet](https://twitter.com/share) [![Inbound Marketing For Law Firms, Where To Start?](https://blog.trginternational.com/hubfs/Thanh_Blog/digital-retail_industry.jpg) ](https://blog.trginternational.com/inbound-marketing-law-firms) Amid the uprising [digital transformation](https://blog.trginternational.com/what-is-digital-transformation) trend today, the vast majority of law firms still employ traditional offline marketing strategies. This leads to an exceedingly high cost for acquiring clients while the return is low. Let also not forget the great problem of the legal services, market saturation in many countries. Don't panic as there is a solution: **Inbound Marketing**. This strategy, coupled with digital transformation and marketing automation tools, can result in a reduction of client acquisition costs and boost growth. 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