Recent TRG blog posts

In the rapidly evolving landscape of the technology sector, staying ahead requires more than just cutting-edge products and services; it demands innovative and strategic marketing approaches. Inbound marketing has emerged as a transformative methodology, revolutionising the way technology companies attract, engage, and retain their target audience.

Amid the uprising digital transformation trend today, the vast majority of law firms still employ traditional offline marketing strategies. This leads to an exceedingly high cost for acquiring clients while the return is low. Let also not forget the great problem of the legal services, market saturation in many countries.

Don't panic as there is a solution: Inbound Marketing. This strategy, coupled with digital transformation and marketing automation tools, can result in a reduction of client acquisition costs and boost growth.

The international school landscape has never been more competitive. In Bangkok for example, where I am based, there are almost 80 international schools with new establishments opening every year, meaning that the competition to attract and retain parents - and the best teachers - is intense. This makes the school marketing team’s job more challenging than ever, as they try to cut through the noise and get their message to the right audience. 

Recently we shared some ideas to help locked-down marketers keep busy during the COVID-19 crisis, and one of our suggestions was that this is the ideal time to do that website spring clean you’ve almost certainly been putting off for ages! Obviously, if your website is perfect you can skip this article, but we suspect even the most assiduously-maintained site would benefit from a bit of tweaking. So here’s our checklist for sprucing up and optimising your business’s most important sales tool.