Recent TRG blog posts

Where will your company be this time next year? Will you be celebrating record profits or planning a bankruptcy strategy? The answer depends on what you do now to prepare for tomorrow. Business as usual doesn’t exist anymore. Our marketplace has changed from a multichannel environment to a maze of channels and platforms that distract buyers and stretch limited resources. Maintaining a presence on all of the relevant networks is impossible for small businesses and fiscally irresponsible for large ones.

Most retailers with a credible multi channel strategy have a plan for fcommerce (ecommerce on Facebook) but there are important points to consider before getting carried away with all the excitement that only Facebook can engender.

When it comes to online marketing, retailers often have significant opportunity to expand their presence. However, limited budgets and/or ROI goals restrict them from reaching many customers seeking the types of products and services they sell. Geo-targeting allows retailers to accomplish their goals without an overwhelming incremental investment. Here are four strategies:

1. Increase sales while maintaining ROI goals.  
Identify campaigns with low impression share. Then pull an geo report (under the "Dimensions" tab in AdWords) for those campaigns to find local markets with high conversion rates. Develop separate campaigns targeting these markets and increase your CPC bids to ensure your ad is showing up in a top position.

2. Earn market share. 
Identify local markets where competitors are attracting more customers, either in-store or online. Beyond your internal competitive intelligence here are other ways to identify these markets:

When it comes to online marketing, retailers often have significant opportunity to expand their presence. However, limited budgets and/or ROI goals restrict them from reaching many customers seeking the types of products and services they sell. Geo-targeting allows retailers to accomplish their goals without an overwhelming incremental investment. Here are four strategies:

1. Increase sales while maintaining ROI goals.  
Identify campaigns with low impression share. Then pull an geo report (under the "Dimensions" tab in AdWords) for those campaigns to find local markets with high conversion rates. Develop separate campaigns targeting these markets and increase your CPC bids to ensure your ad is showing up in a top position.

2. Earn market share. 
Identify local markets where competitors are attracting more customers, either in-store or online. Beyond your internal competitive intelligence here are other ways to identify these markets:

Most retailers with a credible multi channel strategy have a plan for fcommerce (ecommerce on Facebook) but there are important points to consider before getting carried away with all the excitement that only Facebook can engender.

Archiving and Backup are the foundation of the next generation of information governance. However, commodity data protection tools and basic archives are only good for storing data.

Archiving and Backup are the foundation of the next generation of information governance. However, commodity data protection tools and basic archives are only good for storing data.

The finance function is a strategic one because it helps drive organizations to higher levels of performance by delivering information that enables key strategic decisions to be made. In addition to strategic planning, a well-run finance department supports sound financial management, organizational performance reporting, treasury-related activities, and financial reporting (among numerous other things). It tells you how many dollars are coming and going, and where they’re coming from and going to. Without that information, people are driving blindfolded, and the organization will have a difficult time building and then sustaining long-term value.