PJ’s Coffee From New Orleans Expands In Vietnam With The Opening Of Its Second Store

HO CHI MINH CITY, VIETNAM (December 16, 2016) – Today, PJ’s Coffee, a famous coffee franchise from New Orleans, officially announced the opening of its second store in Vietnam, located in Nguyen Co Thach street, District 2. The grand opening event features PJ’s full menu with a wide selection of drinks and baked pastries, a ribbon-cutting ceremony and lion dance. 

This is the second move of PJ’s Coffee in Vietnam following the opening of its first store located in Vincom Vincom Center Dong Khoi, District 1. As part of its expansion in Vietnam, the master franchise plans to open at least 10 additional stores in the next five years.     

PJ's Coffee store in Sala

“We’re excited to see the expansion of PJ’s Coffee in Vietnam. Adding to the line-up of international coffee brands currently available here, we bring unique flavor of high-end coffee and tea products from New Orleans.”, said Rick Yvanovich, Founder & CEO of TRG International – a master franchisee appointed to oversee the operation of PJ’s Coffee in Vietnam. “Our PJ’s Coffee stores offer Vietnamese customers a comfortable place to meet and relax while enjoying awesome cold-brew coffee and Twinings tea.”

The cutting-ribbon ceremony in the grand opening of PJ's Coffee

Based on the similarity about humid climate and French-inspired culture, Vietnam and New Orleans also share a strong love of people for coffee. Committed to providing customers with a pure flavor of coffee, PJ’s uses a special cold-drip process that helps to protect the strength of the beans while decreasing 2/3 amount of acidic in coffee. This unique technique has been pioneered by PJ’s founder and applied for more than 30 years at all PJ’s locations.

About PJ’s Coffee

PJ's Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry that demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. PJ's Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. To-date, PJ’s Coffee is available in 85 locations through the United States, serving thousands of customers every day. For more information about PJ’s Coffee in Vietnam, visit here http://pjsvietnam.com/

 Below are some photos captured in the event: 

The cosy environment of PJ's Coffee store in Sala

Visitor try drinks from the diversified menu of PJ's  

Visitor try drinks from the diversified menu of PJ's