Online Travel Agencies (OTAs) including Expedia, Orbitz and Priceline have greatly benefited the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed vacant. However this value has its drawbacks as more customers solely use these channels to book hotels.
Recent TRG blog posts
Ashley Verrill
Recent TRG Blog Posts
3 Strategies to Drive Direct Bookings that Don't Violate OTA Rate Parity
Posted by Ashley Verrill on Tue, Jun 25, 2013
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Blog Topics: Hospitality solutions