So far, we have discussed building a team and motivating each salesperson. But one thing to be aware of is that the market is always in motion, and your salespeople have to learn to adapt to the changes, or you can equip them with more knowledge and sharpen their sales skills to bring more success to the whole organisation.

In part one of our series about building, retaining and developing a sales force, we discussed how your first and foremost objective is to recruit salespeople who satisfy all of your organisation’s aptitude and attitude requirements. We hope you answered the question we raised at the end of the previous part on your own: “Suppose that you successfully hired the right employees. Will your salesteam inevitably run well?”

A sales team is like a bridge. You would never know what your potential customers need, or whether your products or services fit their demands, without your sales team. Along the same lines, building and managing a sales team is no easier than constructing and operating a bridge.