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Ashley Verrill

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3 Strategies to Drive Direct Bookings that Don't Violate OTA Rate Parity

Posted by Ashley Verrill on

Online Travel Agencies (OTAs) including Expedia, Orbitz and Priceline have greatly benefited the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed vacant. However this value has its drawbacks as more customers solely use these channels to book hotels.

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Topics: Hospitality solutions, Hotel management software

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 Rick Yvanovich
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