Digital and the reliance on data have continuously disrupt the hospitality industry in various ways. Those who know how to leverage the power of emerging technologies to extract actionable insights will stand a higher chance of earning customer loyalty in today’s age of personalisation.   

The hospitality industry handles loads of sensitive data on a daily basis, from the customers’ reservation information to their flight details and payment records. Having all these private data on hands makes hotels the prime targets for cyber-attacks. In the case of internationally recognised brands that house F&B and retail outlets within the hotels, it’s even more challenging to resolve the data issues. To effectively safeguarding hotel data comprising of not only your customers but also your employees’ personal data, hoteliers need to first identify the elements that roadblock your ways to success.

More people travel now than ever. In a study conducted by Amadeus, 83 per cent of respondents strongly agreed or agreed that “People will view travel as a right rather than a luxury and consider it an increasingly important part of their lives.”

It is estimated that by 2020, the world will have more than 20.4 billion connected devices, creating one enormous intertwined network called the Internet of Things (IoT). In hospitality, IoT can be the key to achieving a complete personalised guest experience at an optimised operating cost. Embracing IoT’s endless possibilities can certainly help hoteliers create a good head start in their digital transformation journey.

Vienna House is an Austria-based hotel chain that currently has 34 hotels under its brand. The brand is famous for their classic Viennese charm with a touch of modern comfort. During the past five years, Vienna House has grown and acquired a few more hotels. The steady growth brings in the inevitable IT challenge: the need for a revenue management system to help unify and manage all of the hotels in the group.