The new year 2025 is just around the corner. Let’s rewind what impacts and trends the past 12 months of 2024 have on the hospitality industry.

What do travellers really hope to gain after ticking off their must-see lists? Many are eager to immerse themselves deeper in the local culture, history, and everyday life of their destination as travel broadens the mind.

So instead of just reserving a hotel and enjoying the usual comforts, they crave experiences that will leave a lasting impact long after they’ve zipped up their suitcases.

This is where experiential travel comes into play.

Read more: Sports, Music, Wellness Tourism - What's the Next Big Niche?

Solo traveling is emerging as one of the most significant trends in the hospitality industry. As more people embrace independent adventure hotels must adapt their offerings to capture this growing market segment.

Concert tourism has evolved from a niche market to a major driver of international travel, presenting unique opportunities for the hospitality industry. However, success will require a delicate balance between maximising economic benefits and ensuring sustainable, responsible tourism practices. 

Modern travellers today are not travelling for the destination!

Generation Z is about to change the travel industry. These young travellers, born between 1997 and 2012, have unique preferences and growing spending power. For hoteliers, understanding this market is crucial for future success.

Remember when OTAs were the unavoidable gatekeepers of online hotel bookings? Those days might be numbered, thanks to a new disruptor in town: generative AI. If you're a hotel executive watching the AI revolution unfold, you're probably wondering what this means for your business – and more importantly, your bottom line.

In the hospitality industry, waste management refers to the practices and strategies used to reduce, reuse, and recycle waste generated by hotels, restaurants, and other service providers.

Travel is more than just a getaway; it is an opportunity for adventure, exploration, and bonding. For many pet owners, their furry companions are an important part of this journey. In recent years, the trend of travelling with pets has become increasingly popular, driven by a desire for connection, comfort, and an enriched travel experience.

Personalised services versus revenue management, which is more crucial for a hotel's success? This is a question that has sparked considerable debate among industry professionals.