Recent TRG blog posts

Omnichannel is a rather new and highly ambitious concept. It is not easy to implement either. Many renowned retailers, however, have achieved remarkable results thanks to omnichannel strategies. Omnichannel benefits both retailers and consumers in a number of ways. But from the IT perspective, what does it take to actually create the omnichannel experience? 

For years, journalists and ‘experts’ have been talking about the inevitable demise of brick and mortar retail when customers will eventually switch to e-commerce. This couldn’t be further from the truth. In fact, every retail channel has evolved and transformed itself in order to adapt to today’s completely new retail landscape. Traditional retailers are threatened not by online competitors, but by their inability to transform themselves.

One way to grasp the concept of omnichannel is to follow the buying journey of a typical omnichannel shopper. It would look like this:

Omnichannel is a critical and developing trend within retail industry at the moment, and even in the future. These are 3 ways that omnichannel turns the retail's world around. 

Increased sales & customer loyalty

According to a research by Accenture, 88% of shoppers today use at least one digital channel when searching for products. So making your brand and products readily available and easily accessible in all channels is absolutely essential. Retailers have a much higher chance to increase sales and customer loyalty if they can maintain a strong presence in both physical and digital domains.

As the mobility revolution shows no sign of slowing down, personal mobile devices like smartphones and tablets have become indispensable parts of our daily lives. Mobile applications provide users with instant services anytime, anywhere; from taxi hailing, takeaway delivery to online shopping.

Scheduling has long been a daunting task of retail management. Optimising the scheduling process could help increase margins considering that labour is among retailers’ largest operating costs. Additionally, improved scheduling greatly contributes to better relationship between employers and employees. Morale and productivity will be higher, and customer satisfaction will be too. If you are a manager or business owner in the retail industry, you may want to consider the following best practices for retail scheduling.

This April, an interesting event held by Retail Pro International is going to take place in beautiful tropical Manila.

Applying an appropriate retail management system is one of strategic approach to retailers. Besides providing customer management which brings long-term value to their business, a best-on-class retail management system brings 7 more benefits.

All kinds of data that are relevant to retail operations are gathered every day in order to be analysed. Information about financial processes, marketing strategies or inventory procedures is very essential for merchants to make decisions. However, there is one type of data that is exceptionally important for retailers: customer data like name, address, past purchases, preferred communication channels. Although businesses might have already recorded this kind of information, there is a possibility that it is not utilised properly to enhance customer management methods.

Digital takes an important role today in every operation across industries; we can do almost everything using any digital devices. Emails, mobile apps, computers have made it easy for us to do almost everything we would like to.