TRG Blog

[INFOGRAPHIC] How customers embrace omnichannel

Posted by Binh Pham on

One way to grasp the concept of omnichannel is to follow the buying journey of a typical omnichannel shopper. It would look like this:

Infographic_Buying_Journey_v2.png

Do you know that?

E-commerce retailers are opening physical stores. Most notably, Amazon, the very symbol of e-commerce success, opened its first physical bookstore in November 2015 and plans to expand its presence in the physical realm. Alibaba, another online giant, also opened its first store in China in January 2016.

Download whitepaper "Embracing omnichannel - How brick & mortar  retailers stay relevant in the digital age" here

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Topics: Retail Management System

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