Though consumer talk of the impending Internet of Things revolution is still primarily on the buzz, a handful of progressive retailers are converting talk into action and laying the groundwork for connectivity in their operations and products. One such pioneers is the luxury luggage manufacturer and retailer, Rimowa.

For forward-looking retailers, the path of becoming an omnichannel business has just begun, with many more changes and investments are to be made. The leaders of the retail industry have already set the bar for high-quality services and true omnichannel experiences. For example, the scan-and-go store concept from Amazon has broken the norm of brick-and-mortar retailing and given new meaning to the omnichannel retail experiences. 

Target, Ikea, Whole Foods, Sephora, and a couple of other popular retailers in the US recently have been following the same trend - the "mini-me" trend.

As retailers are bracing themselves for a future where omnichannel is the norm, retail management software has to evolve as well. With more than 25 years specializing in providing solutions to retail chains. Let's have an overview of RetailPro Prism, a next-gen POS system. 

3 omnichannel strategies that transform the retail market and help brick & mortal retailers approach customers effectively. 

Much has been written about what omnichannel and how it benefits the consumers. But what does it actually mean for a retailer to embrace omnichannel in terms of the value proposition today? How can a retailer deliver an omnichannel experience to its consumers? Let’s take a closer look at proven omnichannel strategies.

Omnichannel is a rather new and highly ambitious concept. It is not easy to implement either. Many renowned retailers, however, have achieved remarkable results thanks to omnichannel strategies. Omnichannel benefits both retailers and consumers in a number of ways. But from the IT perspective, what does it take to actually create the omnichannel experience? 

For years, journalists and ‘experts’ have been talking about the inevitable demise of brick and mortar retail when customers will eventually switch to e-commerce. This couldn’t be further from the truth. In fact, every retail channel has evolved and transformed itself in order to adapt to today’s completely new retail landscape. Traditional retailers are threatened not by online competitors, but by their inability to transform themselves.

One way to grasp the concept of omnichannel is to follow the buying journey of a typical omnichannel shopper. It would look like this:

Omnichannel is a critical and developing trend within retail industry at the moment, and even in the future. These are 3 ways that omnichannel turns the retail's world around. 

Increased sales & customer loyalty

According to a research by Accenture, 88% of shoppers today use at least one digital channel when searching for products. So making your brand and products readily available and easily accessible in all channels is absolutely essential. Retailers have a much higher chance to increase sales and customer loyalty if they can maintain a strong presence in both physical and digital domains.