Business intelligence (BI) offers very helpful tools designed to enable companies to collect useful information; however, as with any intelligence tool, these should be used wisely in order to achieve optimal performance. Unfortunately, many organisations don’t consider BI an essential part of their operation, but rather see it as a supporting tool, which may influence the way they approach it and, hence, negatively affects business performance.
How about you? Have you been using it intelligently? Check out the tips in our series “8 ways to improve your BI” below.