English 
Vietnamese |
Retailers have a variety of marketing strategies they can leverage during the holiday season – social media, email, search, direct mail, television, whatever they feel best reaches their customers. |
 |
However, if there is one preferred channel, it seems to be email. According to a new report from Responsys, 87 percent of the top retail merchants sent at least one email communication to customers over the Black Friday weekend. This is up 10 percent, from the 77 percent of retailers that did the same last year.
"Retailers are making email marketing central to their cross-channel marketing efforts this holiday season like never before, and the record online sales results speak for themselves," Chad White, research director at Responsys, explained. "Over the five day holiday weekend, promotional email volume sent … was up 27 percent year-over-year."
The renewed interest in email is likely due to growing smartphone usage, as the devices enable consumers to check their inbox from wherever they are, whether they are at home, with their family or lining up at a retail store for a sale.
Source: RetailPro
***
An advanced retail management system provides you with customer insight necessary to devise marketing strategies. Read more about it here:
