English 
Vietnamese If you were asked to do something, how would you react to that request? At least unconsciously, you would wonder, “What’s in it for me?” In other words, you would ask yourself why you should do that thing—how you would benefit if you accepted the request.
Does WIIFM have any relevance to great leadership?
As a leader, you need your people to buy into your vision and work towards it. Therefore, we recommend you ensure your employees know where and how their jobs fit into your vision. It all depends on the way you present your vision to people. Make them feel as if they are part of something bigger than themselves. Long story short, you must find unity between your vision and theirs, or show them how achieving your vision helps them achieve theirs. This way, you can both make your visions come true.
In other words, you must customise your overall vision to make it personally meaningful for employees. It’s not an easy task. Definitely not. To accomplish it, you must know your team members well, to the extent that you are able to identify what is important to them. After discovering and acknowledging what matters in their lives, use this information to tailor what you can provide them to fit with what they want or need.
The key to practising this advice well is to spend time with your employees and try to understand them in regard to the following:
Every time you are about to delegate a task to a particular employee, don’t forget (or ignore) to ask and answer for yourself, “What’s in it for them?” Don’t think of doing this as a waste of time and effort. Without understanding your employees, you are very near to failure in everything, from delegation to development and retention. Getting to know your employees and aligning this information with your vision allows you to give them clarity and direction on their journey with you to triumph.
**If you want to find more information why and how to be optimistic is so critical, please join our webinar
