English 
Vietnamese It must be high time for budgeting at your business, which is why you are reading this article. Feeling overwhelmed? But seriously, why can’t companies just minimise spending and cut back on all unnecessary expenses? Who needs pizza days anyway?
The role of budgeting in businesses, especially hotels, is undeniably vital. More than just being a cost-cutting tool, budgeting helps map out the company's resources to achieve its goals. If used right, budgeting can help you translate expectations into a clear roadmap for success.
So, the big question here is: How to do budgeting right?
Read more: 3 Cost-Cutting Mistakes to Avoid During a Recession
Here are some of our tips!
Contents
- Tips for effective hotel budgeting
- Maximise your hotel revenue with Infor EPM
Tips for effective hotel budgeting
1. Utilise historical data and trends
Modern hotels are moving beyond traditional annual budgets to embrace more dynamic financial planning methods that respond to market changes in real-time. However, one factor remains the key to effective hotel budgeting: data.
Analysing past data and trends provides invaluable budget insights for hoteliers to identify opportunities and areas that need improvements.
Read more: How Data Analytics Makes Life Easier for C-level Executives
Key metrics that inform effective forecasting include:
|
Performance Indicator |
Impact on Budgeting |
|
Average Daily Rate (ADR) |
Revenue predictions |
|
Occupancy Rates |
Resource planning |
|
RevPAR |
Overall performance |
|
Customer Acquisition Costs |
Marketing budget |
|
Department-specific expenses |
Operational costs |
|
Group wash |
Rack rates |
Here are how historical data and trends can be used for more effective hotel budgeting:
- Identify periods of high and low occupancy to adjust staffing levels, inventory, and marketing efforts or to implement dynamic pricing strategies to maximise revenue.
- Forecast future demand based on past trends and external factors like economic indicators and events.
- Allocate budgets to different departments based on historical performance and future projections.
- Identify potential risks, such as economic downturns or natural disasters, and develop contingency plans.
Read more: Seasonality in Hotels: Revenue Management Strategies You Should Adopt
2. Get every department involved
A successful budget needs active participation from all department heads. Each team possesses a unique piece of information as well as firsthand knowledge of their needs, challenges, and opportunities, all of which can contribute to making the overall hotel budget more well-rounded.
The involvement helps ensure every department is on the same page and has a shared vision, which can be held accountable for their performance.
Read more: A Step-by-Step Guide to Budgeting Process for Hotels
The process should include essential team members from:
- Front office and guest services managers
- Housekeeping and maintenance managers
- Food & beverage leaders
- HR director
- Sales and marketing leaders
- Finance team members
However, with so many departments involved, businesses may become entangled in endless email chains and budgeting files, resulting in fragmented and lost data. This often stems from lacking a centralised platform for consolidation and streamlined workflows.
Without a unified system, leaders can spend hours clarifying numbers and making sure everyone is on the same page, thus hindering productivity and decision-making processes.
3. Develop a strategic labour plan
Despite showing positive growth across the industry, many hotels still report suffering from severe staff shortages. A new position is available every 2.5 seconds. Experts predict that the struggle will continue well into 2025 or until true recovery kicks in.
The lasting impacts of the pandemic, along with new regulations, undoubtedly have transformed the hospitality workforce. Salaries and wages have reached an all-time high. This has also led to an increase in hotel labour costs.
According to CBRE, the percentage of labour costs in revenue increased from 31.4% in 2022 to 32.4% in 2023. The percentage of labour costs incurred before gross operating profits grew from 50.9% to 51.7%.
This further emphasises the importance of having a strategic labour plan, allowing hotels to forecast this specific cost and avoid overstaffing.
Moreover, the strategic plan can help hotels identify training and development needs, thus allocating resources accordingly. A well-trained workforce not only enhances guest satisfaction but also helps reduce costly turnover and overall financial performance in the long run.
Read more: Effective Labour Market Strategies to Combat Staff Shortages in the Hospitality Industry
4. Regularly review and adjust the budget
Hotel budgets require continuous monitoring and regular adjustments to reflect the changing market conditions, thus ensuring their viability. The management team should engage in monthly or quarterly reviews, analyse metrics, and compare them against business goals.
Moreover, regular budget revisions also enable hoteliers to identify emerging trends and spot areas where costs can be adjusted without compromising the quality. As the hotels gain a clearer understanding of their most needed areas, they can also optimise resources and funds more effectively.
This approach allows hotels to respond to issues timely, adapt quickly, and remain competitive.
Read more: 5 Most Common Budgeting Approaches and Their Pros & Cons
5. Comply with USALI
The Uniform System of Accounts for the Lodging Industry (USALI) is a standardised financial reporting framework. It was created to enhance consistency in evaluating a hotel’s financial performance.
Moreover, USALI standardises the reporting format. Complying with industry best practices guarantees hotels implement effective financial planning in their strategies, thus sustaining investor and lender relationships.
The latest 12th edition of USALI boosts transparency in financial and operational areas while establishing a foundation for hotels to compare their performance against industry standards.
The system has detailed metrics that track environmental sustainability with energy, water, and waste measurements, which also affect the efficiency of financial management in the hospitality sector.
Read more: Overcome Reporting Challenges of On-Premises Systems for the C-Suite
6. Don't overlook guest feedback
Guest feedback is one of the areas flooded with obvious gems. Unfortunately, it is often overlooked or has yet to receive adequate attention.
89% of travellers today are influenced by reviews. Guest feedback helps hotels learn about what matters most to their guests and areas that need improvement.
Read more: 3 Ways A.I. is Providing Personalised Experience to Hotel Guests
Hotels can use this valuable information to:
- Plan their upgrade budgets effectively
- Develop better training programs for staff
- Set the right prices based on service quality
Hotels must allocate enough budget to maintain and improve service quality. It is not the end of the day when businesses receive a negative comment.
Hotels can definitely turn the tables around if they encounter bad reviews simply by having an adequate strategy to respond to them, carefully analysing these free insights, and acting upon them.
7. Choose a strong budgeting solution
Today's hotel budgeting software brings multiple benefits, from automating processes to optimising efficiency and accuracy. Many advanced solutions come with built-in revenue management tools that help hotels succeed. Hotels can learn about their spending patterns in detail and plan their strategy based on current market conditions.
The ideal solution should work smoothly with existing IT ecosystems, offer a user-friendly experience, and process data in real-time. Hotels also need adaptable solutions that can scale as their needs change from season to season.
Read more: Budgeting Takes Too Long? Vital Signs You Need A Dedicated Solution
Maximise your hotel revenue with Infor EPM
The right technology solution can transform hotel financial management. Infor EPM is a complete solution that addresses unique planning, budgeting, and forecasting challenges. It offers:
- Consolidated data from different sources, providing users with a unified, single source of the truth
- Extract insights and highlight trends from a large volume of data
- Intuitive, role-based dashboards to quickly grasp the hotel's performance
- An average of 20% boost in productivity and over 30x increase in processing speeds as reported by Nucleus
Read more: An Overview of Infor EPM (Enterprise Performance Management)
Kempinski Hotels, Europe's oldest luxury hotel group with over 70 five-star hotels in 30 countries, saw remarkable improvements after using Infor EPM 15. The group's financial forecast accuracy improved by 88% over five years, while forecast deviation dropped by 60%.
Learn more things you need to know about this robust enterprise performance management solution via our resource page here or watch this on-demand webinar where you can get a glimpse into its interface and features.
Smart hotel budgeting separates thriving properties from struggling ones. Their success stems from closely monitoring seasonal patterns, tracking expenses, and leveraging the right technology to make full use of data.
Hotels that balance careful planning with the right tech tools are ready to tackle future challenges. So, which path would you choose?
