The recent pandemic is a warning bell for every business. Those who have been living on the edge without a detailed disaster recovery plan struggled to adapt to the unexpected normality where almost all employees have to work remotely.
Recent TRG blog posts
2020 will forever be remembered as the year we had to carry out our daily responsibilities from our dining tables. Organisations that never had any work from home policies pre-COVID have found themselves scrambling to implement one. The real question, though, is whether working from home will become a permanent part of the post COVID-19 business world.
To say COVID-19 is an unexpected event would be an understatement. And if this devastating pandemic taught businesses anything, it would be to always have a contingency plan in place and to think on their feet. At TRG, we believe that the ability to respond quickly to changing environments is the key to success. In this post, we will share our story.
The number of confirmed COVID-19 cases globally are gradually declining. However, this is not the time to celebrate; until a viable cure is developed, preventative measures should continue to be carried out diligently.
The international school landscape has never been more competitive. In Bangkok for example, where I am based, there are almost 80 international schools with new establishments opening every year, meaning that the competition to attract and retain parents - and the best teachers - is intense. This makes the school marketing team’s job more challenging than ever, as they try to cut through the noise and get their message to the right audience.
As Fat Larry’s Band (ask your parents) once sang, “Zoom! Just one look and then my heart went boom!” And video conferencing solution Zoom has had a similar effect on users in the last couple of years, rapidly becoming the go-to program for online meetings and video calls. It’s quick to set up, easy to use, free of charge for light users, and provides a much smoother and less glitchy experience than most of its competitors. No wonder it’s become so popular so quickly!
Recently we shared some ideas to help locked-down marketers keep busy during the COVID-19 crisis, and one of our suggestions was that this is the ideal time to do that website spring clean you’ve almost certainly been putting off for ages! Obviously, if your website is perfect you can skip this article, but we suspect even the most assiduously-maintained site would benefit from a bit of tweaking. So here’s our checklist for sprucing up and optimising your business’s most important sales tool.
These are unprecedented times for all of us, and marketers are no exception. If you work in one of these booming sectors - online training, food delivery, healthcare, etc - then you’re probably busier than ever! For the rest of us, business is quiet to non-existent, and we’re stuck at home trying to stay away from the fridge and the TV.
Blog Topics: Digital Transformation