No sooner had the US software publishers started venturing out into the international markets in the early 1980s than the need for software localisation arose. Microsoft, for example, opened its office in Japan in 1978 and expanded their business into Europe in 1979.
Unsurprisingly, the significance of localisation at that time was not fully appreciated. When Microsoft introduced Multiplan (predecessor of Excel) to the Japanese market, they asked their distributor to localise the software into Japanese.
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